Silver Clio Award Winner Design 2019 Webby Nominee Best Writing — Video
Coming off three tough seasons, the Ravens and their flock were ready for more. Inspired by the team’s namesake poem, we built a brand and messaging system to unite the city and rally fans around the principle of constant improvement. Then, we kicked it all off with an anthem video voiced by franchise legend Ed Reed.
Near the tail end of a historic season, we pitched the Islanders some deeply moving campaign ideas. Sandwiched between two campaigns was this humble little video, a thank-you to the Isles’ diehard fans. It was meant to be a palate cleanser. It became their playoff campaign.
Mr. Harvey moved to Los Angeles, but wanted his viewers to know he was still the same old Steve. So we developed key art and messaging for the third season of his relocated show. The 5 o’clock shadow grew in, the tagline stayed (mostly) intact, and we learned some great life lessons along the way.
It’s not often you get to create work for your childhood hero. And it’s not often your childhood hero is a microwavable snack. We thought the world could afford to soften up a bit, so we created a campaign celebrating just that, with an eye-rollingly earnest hashtag to match. And at the end of it all, we took SuperPretzel to the Super Bowl.
Built from the merger of Philadelphia University and Thomas Jefferson University, Jefferson is redrawing the limits of higher ed to deliver an education built for the 21st century. So how do you introduce the world to a new University built from the combined 328-year legacy of two institutions? With a massive OOH campaign and an 80+ page viewbook.
We took SuperPretzel on the road to crash the big game in Atlanta. It just felt right. Fun was had. Swag was won. The pimento cheese was… flowing? And our SuperPretzel football toss was more exciting than the actual game.
Sometimes things get out of hand at agency happy hour and you buy a 33-wiener hotdog roller and you decide to write and design a brand for it in your down time. The only missing link is the actual product. If you know a wiener guy, HMU.