SuperPretzel Bowl LIII
We took SuperPretzel on the road to crash the big game in Atlanta. Fun was had. Swag was won. The pimento cheese was… flowing? And our SuperPretzel football toss was more exciting than the actual game.
Partner: Lindsey Tweed
SuperPretzel
It’s not often you get to create work for your childhood hero. And it’s not often your childhood hero is a microwavable snack. We thought the world could afford to soften up a bit, so we created a campaign celebrating just that, with an eye-rollingly earnest hashtag to match. And at the end of it all, we took SuperPretzel to the Super Bowl.
Partners: Courtney Brown, Lindsey Tweed