They say the practice of copywriting is an inch deep and a mile wide. At the very end of that mile is a product that you probably don’t even know exists. But it, too, can use some copy to sell it.

Keystone Capsules is the first and only American manufacturer to produce tin wine capsules (the metal sleeve that caps the cork on a nice bottle of merlot). J2 was helping them launch their brand and asked me to lend some words to the endeavor.

Agency: J2