Built from the merger of Philadelphia University and Thomas Jefferson University, Jefferson is redrawing the limits of higher ed to deliver an education built for the 21st century.  So how do you introduce the world to a new University built from the combined 328-year legacy of two institutions? With a massive OOH campaign and an 80+ page viewbook.

Campaign Design: PJ Crisanti, Lindsey Tweed
Viewbook Concept: PJ Crisanti
Viewbook Design: Justin Spinozzi