Direct Energy is a retail energy supplier providing dependable service, anytime availability and flexible plans built around their customers needs. We created a full 360° campaign to let consumers on the East Coast and in Texas know they have a choice when it comes to their energy supplier. We created a diva. Wrote her a song. Sang that song in many many meetings. All to let audiences know that good energy, good partners and a good life all go hand in hand. Because they’re Powered Together.