Every year, the Breeders’ Cup World Championships showcase the world’s best horse racing with the best while offering the best trackside experience in rotating venues from California to Kentucky to New York. As global communities establish new footholds in the horse racing— in Australia, Japan and Hong Kong— elevating and innovating the sport, one things remains to be true: for owners and trainers, for players and bettors, for socialites and experience seekers. You haven’t made it until you’ve made it here. The cup is calling.
Outputs: Brand Narrative, Web, Social, OOH, TV, Radio, Print
Agency: 160over90